Strategy & Communications (Brand & Communications)

Content & Social Media Officer

Surulere, Lagos, NigeriaOn-siteFull-time250,000 Naira Net

The Content & Social Media Officer owns end-to-end creation, publishing, and performance management of our client's content and social media presence across all digital brand touchpoints. The role translates brand and marketing strategy into consistent, high-quality, on-brand content while growing the brand's reputation and audience engagement across social channels.

What you'll own

—Develop and maintain a monthly/quarterly content calendar aligned to brand campaigns, service lines, and organisational moments
—Translate direction from the Corporate Communications Manager and Digital Marketing Manager into channel-specific content briefs and formats
—Track industry, competitor, and healthcare-communication trends to keep the brand's content relevant and differentiated
—Write, edit, and proofread copy for social media, website updates, newsletters, patient education material, and internal communications
—Brief and collaborate with the Creative Designer on graphics, video, and reels, ensuring adherence to organisation's brand guidelines
—Source and caption patient testimonials and staff spotlights in line with FRCL's patient consent and privacy requirements
—Own day-to-day scheduling, publishing, and moderation across all active the organisation's social channels (Instagram, Facebook, LinkedIn, X, TikTok)
—Monitor and respond to comments, direct messages, and reviews within agreed service-level windows
—Maintain and evolve content pillars, hashtag strategy, and posting cadence to build consistent brand voice
—Ensure every piece of published content follows the company's brand guidelines and approval workflows
—Maintain documented content approval trail and escalation consistency with Communication Management Framework
—Flag reputational risk items to the Head of Marketing within agreed escalation window
—Track and report weekly and monthly content and social media performance metrics
—Prepare monthly Brand Experience input into the company's Management Report KPI Scorecard
—Test content formats, posting times, and channel mix; recommend and implement optimisation actions based on data
—Partner with Sales & Marketing team on campaign content supporting lead generation and client acquisition
—Support HR and Culture Committee with content for Recognition Programme, culture communications, and employer branding
—Support Customer Experience function with FAQ and patient-education content

What we need from you

—Bachelor's degree in Mass Communication, Marketing, Journalism, Public Relations, or a related field
—Minimum of 2–4 years' experience in content creation and/or social media management
—Demonstrable portfolio of published content and managed social channels
—Strong copywriting, editing, and proofreading skills across formal and social-first tones
—Working knowledge of social scheduling/publishing tools (e.g., Meta Business Suite, Buffer, Later, or equivalent)
—Comfortable with basic design tools (Canva or Adobe Express/Creative Suite)
—Working knowledge of analytics tools (Meta Insights, Google Analytics, LinkedIn/X analytics)
—Excellent attention to detail with near-zero tolerance for typos and brand guideline breaches
—Strong communication and collaboration skills with cross-functional teams
—Ability to act quickly on reputational risk and urgent requests
—Full accountability for content calendar, approvals trail, and monthly reporting
—Creativity and adaptability to generate fresh content ideas and adapt tone/format to each channel
—Experience within healthcare, diagnostics, or patient/customer-facing industry is advantageous
—Basic video editing skills (e.g., CapCut) is advantageous
—Google Analytics, Meta Blueprint, or HubSpot Content Marketing certification is advantageous

Apply for this role

Roles typically stay open for 2–4 weeks. Every application gets a real reply.